Kodaline All I Want Video

                                                                                                  
I was shown the All I Want video by Kodaline and I thought that this music video was very entertaining and successful for many reasons. One reason being that the narrative pulls you in and during the course of the video you find yourself becoming attached to the main guy in the video and wanting him to get his 'happy ending'. Although the narrative is quite predictable as the audience can guess the direction the story is going in, it is still effective because you want to continue watching to see if your guess is right. This video does not quite adhere to Goodwin's theory in terms of narrative and performance as there is no lip syncing however because of the performance of the main character the audience does believe that the story is real as the video evokes emotion out of the audience through the shots.