1. Through beats- seeing the sounds
The artist's mode of address the song could be a story making the artist the storyteller it can also be the voice of the song and the way the artist sings the song.
2. Narrative and Performance
Goodwin suggests that music videos should ignore common narrative as it is important in their role of advertising and videos should coherent repeatability to make it easier to watch over and over again. Also lip sync is the heart of the music video because the audience need to believe that what the artist is singing about is real.
3. The Star Image
Vital aspect of the music video as they are usually in charge of telling the story and giving the audience a performance.
4. Relation of Visuals to song
Goodwin believes that this is done in three ways:
1.The video can illustrate- a set of images can give meaning to the lyrics and genre, this is most common.
2. Disjuncture- The meaning of song can be completely ignored
3. Amplify- This is similar to repeatability, meanings and effects are constantly repeated which makes them go into our heads.
5. Technical Aspects
This is the camera work, angles, mise-en-scene, editing, sound and special effects. Lighting can also create a certain mood for dramatic effect.
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