Treatment Pitch Planning

Before we did our treatment pitch we sat down as a group and planned the things we will include in the presentation. This is a picture of us planning out our ideas for the video and pitch.

Smallpools- Mason Jar Lyrics

She saw the world through a mason jar, it's foggy
She had the kids with the vicious smiles, they got me
Up on a hill with the trophy wives
She's doing all right, all, all, right (yeah)
They let her roam some tree or vine, no question
She's got a home with some shit to climb, don't mention
Been up and down like a hundred times

But I got to kill this conversation while
There is still sense in my mind
But I miss the way you feel
No one will ever know-oh-oh-oh

She wrote a film 'bout a double life, she's livin'
She had a weak co-star in mind, I give in
Mix something clear with the coffee grinds
We're shootin' all night, all, all, night (yeah)
I feel the shift of the fallen side, I'm leavin'
Nobody dares to take her side, still pleadin'
She's breakin' down tell me one more time

But I meant to kill this conversation
While there was still sense in my mind
But I miss the way you feel
No one will ever know-oh-oh-oh

Well we both know
The green will fade to gold
It wasn't that, I should've called them off
A face like stone
The pain begins to show
And it was not right, I should've called them off

But I miss the way you feel
(well we both know)
No one will ever know
(the green will fade to gold)
I miss the way you feel
It wasn't right I should've called them off
(no one will ever know)

But I miss the way you feel
(a face like stone)
No one will ever know
(the pain begins to show)
I miss the way you feel
It was not right I should've called them off
(no one will ever know)

Treatment Pitch

A treatment pitch is a document or presentation that summarises your vision for the music video using pictures and a written description including the style, concept, themes, budgets etc surrounding the video you want to make. There are many ways a treatment pitch can be done and it does not have to be formatted in a certain way.

We have brainstormed about some the shots we want to get at our chosen locations for the music video.

Mood Board for Music Video Idea

We created a mood board displaying some of the themes and locations we want to use in our music video. So far we have some footage in our first location of the mood board, which is the fair and we have planned to go to the other locations to shoot over the coming weeks.  Some of these locations are seasonal so therefore we will be going during christmas time to film in some of the locations.

Our song choice!

We have decided that our music will be for the song 'Mason Jar' by the group Smallpools. We chose this song because it has a good beat which will be good for when we edit as rock music videos tend to be edited to the beat. Although most rock music videos are performance we have decided to go with the style of narrative with two characters, a male and a female, and since the has a male vocalist we will have a male lip syncing some parts. We have brainstormed a rough idea for the concept of our video, this will be made into a detailed storyboard once we have finalised our plans for the video.

Rock Videos: Forms and Conventions

Our group has decided to do a music video for song in the rock/alternative rock genre. These are some of the forms and conventions of rock and alternative rock music videos:

In terms of cinematography, the main goal is to show of 'musicianship' of the rock band so for example close up shots will be used to show the individual artists playing their instruments; therefore showcasing their musical talent. Wide shots are also used to fully show the band and their performance as a whole band. This has been done is past times and in present day bands.





 In terms of the editing of the videos, shots are cut in beat with the drums or guitar rhythm since rock/alternative rock music is usually fast paced. 

In terms of mise-en-scene the artists usually wear casual clothing, especially the artists now and the video is usually shot in a performance setting rather than narrative. Therefore stage lighting is used as well as practical effects such as dry ice.

The rock band 'Foo Fighters' commonly have performance music videos and the song 'The Pretender' is an example of this.


                                   

Music Videos: 90s vs Today

The 90s girl group 'TLC' were known for wearing bagging clothing and portray themselves and intelligent young women who's songs positive messages were mainly directed towards young people; such as their song 'Waterfalls'. Most of the girl groups and female artists during the 90s usually did not wear revealing outfits and if some did it was out of choice and not because they felt the need to follow the stereotype of themselves.                                                                             

TLC                

'The Pussycat Dolls' heavily contrast with girl groups in in 90s, unlike the group 'TLC' they do come across as quite sexual and they portray themselves in this manner in their music videos. The attire of the artists adhere to the forms and conventions of pop videos as their clothing is used to portray them in a certain way to the audience. Also make up and hair looks were less extreme in the 90s compared to now as seen in the pictures.

Pussycat Dolls

 

Pop Videos: forms and conventions

In most pop videos the clothing of the artist or star image is very important and they are usually dressed in fashionable and mainstream attire.




Nicki Minaj- Superbass

Artists are also portrayed as happy and enjoying life, usually the lyrics are centered around love or relationships. An example of this would be the 'Baby I' video by artist Ariana Grande as she is portrayed to be having fun and enjoying her life whilst singing about love.


Pop videos also tend to follow current trends rather than being independent and unique. Dancing is also very prominent in pop videos and is usually based around a party theme of some sort.

Our possible song choice

One of our song choices for our music video we have been considering for sometime is 'One of Those Crazy Girls' by Paramore. We have discussed ideas about the concept of our video and the kind of visuals we would like to include. So far we have decided on having a female protagonist to tell the story of a girl who breaks up with her boyfriend, however we need to look into the idea a bit more to come up with a story line that won't be too predictable or cliché. Therefore my group and I will be meeting up this week to discuss our plans for the music video.

This is the audio of the song: