'Star Quality Theory'

Richard Dyer presents the idea that viewers' experience of a film is heavily influenced by the perception of its stars and that stars are not real people but images. His theory is broken down into 5 parts:
1. The making of a star - Dyer insists that if a star has a lasting significances they will not be forgotten if not then they will be forgotten in a few years after raising to fame.
2. Constructions- The star is built for the audience and not the person, labels can decided which looks and style they want their artist to have which will make them appealing and popular.
3.Audience and Institutions- Stars are made for making money and instutions models the stars image around the target audience.
4. Hegemony (cultural beliefs)- The audience are able to relate to the star as they share what the star experiences i.e. through social networking sites.
5. Character and Personalities- The star starts out as a 'real' human but in institution they are transformed so they can provide an image of their time and culture.

Star example
Since the song we have chosen is by a pop/alternative rock band the band Maroon 5 is a good example as they are a band of the same genre.

Maroon 5's popular song 'Moves Like Jagger' was the debut single for their album 'Overexposed'

Their album  'Overexposed' is colourful and eyecatching which suggests that the songs on the album will be fun and energetic appealing to a lot of young audiences as well as their long term audiences.

To promote their album the group toured and performed another popular single from the album 'Payphone' on the Late Show with David Lettterman and the lead singer had an interview on Late Night with Jimmy Fallon. The next day the group went on the Today Show
and performed 4 songs from their album.

2014 album  cover  - appeals to an younger audience

2008 album cover - appeals to an older audience

Adam Levine (lead singer) in the media

Magazine



                                           
Instagram

DailyMail article

Early Images and Changing Star Image

This picture of the band taken in 2002 differs from the previous picture taken in 2014 as Adam is not in the middle of this picture- giving every group member an identity however in all of their recent pictures Adam is placed in the middle because he has become the group's 'star' and the rest of the members play subordinate roles.

Maroon 5 has changed over the years in terms of interviews also in the 2002 interview the lead singer Adam is seen with another band member Jesse however in the 2014 interview he appears solo showing that he is the main and important band member that holds 'star quality' and the most popularity and therefore is the only member that needs to attend interviews. Also in the 2002 interview Adam and Jesse are asked questions mainly about their music; their sound, influences, recent music videos etc however in the 2014 interview the interviewer focuses on his personality and gets him to play a game which shows that now he has become a bigger star he is presented as an entertainer and not just a musician.


Controversy

 Recently the band have been criticised for their controversial video for their song 'Animals'.

Our band brand
Just like Maroon 5 we may adopt the idea of having  a main 'star' who is the face of the band and use them to be the brand of our band. This may be more effective as the 'favourite' band member will already be given to the audience and as Dyer's idea suggests we can construct our star to appeal to our target audience like Adam Levine.
Additionally like Maroon 5's album cover 'Overexposed' which is colourful and vibrant we may also make our album cover colourful as well because we want to appeal to young teens to young adults around the ages of 14 to 22.