Pop Videos: forms and conventions

In most pop videos the clothing of the artist or star image is very important and they are usually dressed in fashionable and mainstream attire.




Nicki Minaj- Superbass

Artists are also portrayed as happy and enjoying life, usually the lyrics are centered around love or relationships. An example of this would be the 'Baby I' video by artist Ariana Grande as she is portrayed to be having fun and enjoying her life whilst singing about love.


Pop videos also tend to follow current trends rather than being independent and unique. Dancing is also very prominent in pop videos and is usually based around a party theme of some sort.